Vajda Meat Industry PLC (Mesna industrija Vajda d.d.) prides themselves on their hundred-year experience in producing meat and meat products. It was established in 1912 and by entering the Pivac Group in 2015, it experienced a large economic rise. In 2016, more than 11 million Croatian Kuna (HRK) has been invested into the replacement and procurement of equipment, machines and means of transportation, the improvement of information technology infrastructure and other technical interventions, while during 2017 and 2018, an investment project for the expansion, reconstruction and modernisation of the production facility worth 50 million Croatian Kuna (HRK) in total, has been realised. Investments in production processes, equipment and facilities continued in the following years. Also, we started the investments in environmentally sustainable operations, which included a capital project for the construction of a purifier, as well as projects for the construction of a 1MW photovoltaic power plant and a modern boiler room and accompanying objects, total value of 23 million Croatian Kuna (HRK). The product range consists of fresh meat, meat preparations, durable and semi-durable products, sausages, salami and other meat products. Vajda’s most prided products are the Međimurje meat from tiblica (Međimursko meso ‘z tiblice), traditional recipe product with a Protected Geographical Indication.